Action Genre: Target Audience

Action Genre: Target Audience

Action films are stereotypically aimed at a male target audience due to the shooting and fast paced editing also the setting. They’re also more likely to be an audience for an action film because of the female in the movie. The female, the heroine, is usually perceived through the male gaze, this attracts them to the film as the woman is portrayed in a sexual light.

The male audience typically are young adult males, they also usually have an interest in action and thrilling adventure. The young males would most probably go and watch the film with another male, this is use due to the films being stereotypically ‘masculine’. The ‘masculine’ elements include car chases, guns, fighting. The fast paced editing creates more excitement within the audience.

The social class which is most likely to view the action genre is the middle class. This is because the setting can sometimes be located within iconic cities which are most likely to be linked with middle classes.  The time period of the film would alter the target audience as the older the film the most probably the older the audience.