Certificate research: U (Universal)
The certificate ‘U’ means Universal, this means that the
film being shown is suitable for all. A U film should be suitable for all ages above
four years. However, when using this certificate, the producers find it
impossible to predict what might upset any particular child.
U films are set within a positive framework, making
everything shown on the screen to be positive and offer reassuring
counterbalances to any violence.
The U would attract younger audiences as it shows that it is
suitable, therefore family friendly. Therefore creating a target audience of
younger viewers and their families. The certificate would enhance the success of
the film due to it being a low rating therefore more people are likely to
attend as they know there will not be any disturbing images.
A films that are examples of this would be Toy Story, Inside
Out and Brother Bear. These would be rated U’s due to their counterbalance of
violence and the story being shown in a positive light.
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